You will be surprised to know that actresses like Anveshi Jain, Rajsi Verma, Simran Khan, and many more actresses who mostly feature in erotic web series are a few of the most Googled names in India. In India, people mostly refrain from talking about sex but behind the curtains, Indians are big consumers of porn globally mainly because, in India, anything related to sex is considered taboo despite the fact that sex is a very important part of our lives. A few years ago, viewers were dependent on international porn videos but after the OTT revolution in India, many OTT platforms like Ullu, Kooku, Nuefliks, Hotshots, etc were launched which mostly produced erotic web series with many bold scenes. Ullu and Kooku are leading among others but others are also getting famous and millions of users downloaded at least one such OTT platform which is surprising to an extent. Ullu web series like Charmsukh and Palang Tod is arguably the most famous erotic web series. Ullu must be the first such OTT Platform that gave chance to many aspiring actresses like Natasha Rajeshwari, Mishti Basu, etc who later worked in many web series on various other video streaming service providers.
Now coming to the reasons, why these web series are becoming popular. The most important factor is the subscription fees which are very less compared to mainstream OTT Platforms like Netflix, Hotstar, Prime Video, etc. The second reason is that these contents are mostly targeted at the viewers of Tier 3 and Tier 4 towns whose viewers don’t connect themselves with the shows and movies available on mainstream OTT platforms which are made for urban viewers. These web series show taboo subjects like Homosexuality, Extra-Marital affairs which excite the viewers as these are some fantasies viewers mostly think about and when they are able to watch them, it’s a win win situation for them. Some of the most famous erotic web series apart from Charmsukh and Palang Tod are Virgin Boys, Mastram,Fuh se Fantasy, Size Matters, Maya, Kavita Bhabhi, etc where many bold actresses like Pallavi Debnath, Tanisha Kanojia, Ayesha Kapoor, Mahi Kaur, etc featured.
In 2018 ALT Balaji launched India’s first erotic web series featuring Anveshi Jain. She came to Mumbai to become an actress with only a few thousand rupees with her. The success of Gandi Baat changed her life and at present, her net worth is in crores with a personal app of her own which according to her was downloaded by thousands of viewers, and 2,500 downloads were during the lockdown period. She has 2.5 million followers on Instagram and her Facebook page has 3.2 million followers.
Talking about the success of erotic web series, Director of ALT Balaji’s Gandi Baat Sachin Mohite explains that these series talk and show subjects that an average Indian finds difficult to discuss openly. He talks about a friend who was insecure about her body. “She feared her boyfriend would lose interest in sex because she was flat-chested but couldn’t discuss it with anyone.” He used this as a subplot in one of the episodes of the Gandi Baat series. In Mumbai, every day hundreds of people come from all over India to become actors but only a few of them gets success and for the rest, it’s difficult even to sustain in Mumbai as it’s not a cheap city to live. Because of this reason, many actresses accept to act in these erotic web series which pay them well to sustain in a city like Mumbai.